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  • ·Gucci Summer 2023 Campaign Floral Handbag
BrandGucci
ProjectSummer 2023 Ad Campaign
A floral-patterned Gucci handbag and matching small accessory placed in long, vibrant green grass under natural light.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

Description

This image from the Gucci Summer 2023 ad campaign features a luxury handbag and a matching smaller wallet or cardholder set amidst lush, tall green grass. Both items are adorned with a vibrant floral pattern consisting of pink, red, and blue blossoms against a light, neutral background. The larger bag features a distinctive bamboo closure and the iconic double G logo in gold-tone hardware. The smaller item sits slightly in front and to the right, also displaying the double G emblem. The composition is captured with a shallow depth of field, with blades of grass in the foreground softly blurred to frame the subjects.

Style

Commercial, Cinematic

Techniques

Natural light

Industries

Bags & Accessories