BrandGucci
ProjectSpring 2024 Ad Campaign
Riccardo Raspa,
Associated creatives
Tags
Description
A man wearing a white tracksuit and baseball cap stands on a green tennis court, waving his hand at the camera. He carries a white, logo-patterned duffel bag on one shoulder and a large red sports bag on the other. The image features a bright, natural-light aesthetic typical of outdoor sports photography. The composition captures the man from the waist up, with the white lines of the tennis court clearly visible in the background. Large text overlay reading 'GUCCI' and 'is a feeling' is superimposed over the center of the frame. The overall color palette is dominated by the vibrant green of the court and the crisp white of the athletic apparel.
Style
Editorial, Lifestyle, Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses