BrandGucci
ProjectSpring 2024 Ad Campaign
Gucci Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
A young male tennis athlete walks across a bright blue tennis court, captured in a full-length portrait. He is dressed in performance sportswear, including a white and blue athletic shirt, blue shorts, and a matching blue baseball cap. He carries a patterned monogram Gucci duffel bag on one shoulder and a large red tennis racket bag on the other. His arm is raised as if waving. The image features bold typography overlaying the subject, reading Gucci is a feeling. The overall aesthetic is clean, saturated, and commercial, reflecting a high-profile luxury sports campaign.
Style
Commercial
Techniques
Typography, Natural light
Industries
Luxury Fashion Houses