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BrandGucci
Project'Rosso Ancora' 2024 Ad Campaign
A gold-cased Gucci lipstick stands vertically against a dark red backdrop featuring a repeating embossed logo pattern.

Gucci 'Rosso Ancora' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneArt Direction
Ezra Petronio
Ezra PetronioPhotographer
Abbey Lee Kershaw
Abbey Lee KershawModels
Fadia Ghaab
Fadia GhaabModels
Jiahui Zhang & Nyajuok Gatdet
Jiahui Zhang & Nyajuok GatdetModels

Tags

gold lipstick

Description

This high-end product shot features a single lipstick in a metallic gold cylindrical case, positioned vertically in the center of the frame. The background consists of a deep, uniform red surface decorated with a repeating, embossed double-G Gucci monogram pattern. The lighting is precise, highlighting the metallic texture of the lipstick casing while casting subtle shadows that emphasize the embossed logo details. The overall composition is symmetrical and minimalist, focusing on the luxury packaging. The colour palette is dominated by rich crimson and polished gold.

Style

Commercial

Techniques

Studio strobe

Industries

Cosmetics