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  • ·Gucci Primavera Project Commercial Directed by Johan Renck
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ProjectPrimavera

Kate Moss, Cast,

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Description

Directed by Johan Renck for the Gucci Primavera project, this commercial video opens with a man in a black suit walking down a dimly lit wooden corridor. The man approaches a room where several people are gathered in a retro-styled lounge with dark green walls, amber wood paneling, and mid-century orange armchairs. The cinematic sequence features moody lighting and a tense, observational atmosphere as the protagonist moves through the space towards a microphone.