Johan Renck,

Description

Directed by Johan Renck for the Gucci Primavera project, this commercial video opens with a man in a black suit walking down a dimly lit wooden corridor. The man approaches a room where several people are gathered in a retro-styled lounge with dark green walls, amber wood paneling, and mid-century orange armchairs. The cinematic sequence features moody lighting and a tense, observational atmosphere as the protagonist moves through the space towards a microphone.

Style

Horizontal, Cinematic, Moody, Clean

Industries

Luxury Fashion Houses

Color

Background

Alley

Context

Advertising Campaign, Brand Film / Corporate Video