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  • ·Gucci Primavera fashion campaign cinematic waiting room scene
BrandGucci
ProjectPrimavera

Johan Renck, Director,

Associated creatives

Tags

Description

A cinematic scene set in a dimly lit, mid-century modern-style room with dark wood walls and a lush green carpet. A man dressed in a formal black suit and light-blue shirt walks into the room, where several individuals sit in bright orange armchair seats, arranged in a casual waiting area. One young person with curly hair sits in the foreground, casually chewing gum and blowing a bubble. Other figures are scattered throughout the room, creating an atmosphere of anticipation or boredom. The room features retro design elements, including a small aquarium and a microphone standing on a stage at the back. The scene is characterized by a moody, sophisticated aesthetic with soft, focused lighting.

Style

Editorial, Lifestyle, Cinematic, Moody, Retro

Techniques

Live-action Technique

Industries

Luxury Fashion Houses