Joseph Ecorchard, Fashion Editor/Stylist,

Description

Professional tennis player Jannik Sinner stars in Gucci's 'The Original Sinner 2026 Campaign', photographed by Paul Kooiker with styling by Joseph Ecorchard. Sinner poses in a sculptural stance wearing an off-white tailored blazer, matching wide-leg trousers, and white dress shoes. The minimalist studio setting features a sharp vertical split backdrop of deep green and saturated red, complemented by directional studio lighting. Prominent white serif typography reading 'GUCCI MADE IN ITALY' spans across the lower-center frame.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Background

Coloured Seamless

Context

Advertising Campaign