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  • ·Gucci Lunar New Year 2025 Campaign Ad Editorial
East Asian man wearing a navy Gucci knit sweater with graphic patterns leans against a beige striped wall next to a red curtain.

Ni Ni and Xiao Zhan, Models,

Associated creatives

Tags

Description

This portrait features an East Asian man standing against a wall with vertical beige stripes. To his right, a deep red curtain provides a vibrant contrast in texture and color. He is wearing a dark navy blue crewneck knit sweater decorated with a prominent Gucci logo and stylized blue and red graphic motifs. Underneath, a crisp white collar is visible. He wears simple black trousers held by a black leather belt with a prominent metallic Gucci double-G buckle. The lighting is soft and directional, highlighting the fabric textures and his calm, direct gaze toward the camera.

Style

Editorial, Lifestyle, Vertical

Techniques

Studio strobe

Industries

Luxury Fashion Houses