Logo
  • Home
  • ·Media
  • ·Gucci Lunar New Year 2025 campaign portrait with Xiao Zhan
Xiao Zhan leaning against a striped wall wearing a dark navy sweater with Gucci branding and black trousers next to red curtains

Ni Ni and Xiao Zhan, Models,

Associated creatives

Tags

Description

This portrait from the Gucci Lunar New Year 2025 ad campaign features actor and model Xiao Zhan leaning against a vertically striped interior wall next to heavy red curtains. He wears a dark navy knit sweater featuring prominent blue and red graphic embroidery with white Gucci lettering, layered over a white shirt collar, paired with black trousers and a branded interlocking-G belt. The lighting is soft and directional, highlighting the textures of the knitwear and the polished setting. The composition balances vertical lines with rich tonal contrast between the neutral wall and the vibrant drapery.