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  • ·Gucci Lido Spring 2024 Campaign Underwater Tote Bag
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Young man underwater in a pool carrying a large Gucci tote bag with neon yellow straps while another person swims in the background.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

east asian man underwater

Description

An underwater fashion campaign shot features a young man kneeling at the bottom of a clear swimming pool. He is shirtless and wears dark red swimming trunks, holding a large Gucci tote bag made from signature monogrammed canvas. The bag is accented with striking neon yellow handles and trim. In the background, a second individual is partially visible, swimming through the blue, light-dappled water. The scene conveys a sense of summer leisure with vibrant, cool-toned lighting reflecting on the pool floor.

Style

Lifestyle, Commercial, Cinematic

Techniques

Underwater, Natural light

Industries

Bags & Accessories