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  • ·Gucci Lido Spring 2024 Campaign Underwater Portrait
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A person with short dark hair wearing large black sunglasses and an orange buttoned shirt underwater in a bright blue swimming pool.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

black person underwaterperson wearing sunglasses

Description

A close-up portrait of a person with short, dark hair captured underwater in a swimming pool. The subject is wearing large, black, square-framed sunglasses, chunky gold hoop earrings, and a bright orange button-down shirt with a subtle embossed pattern. An orange bandeau top is visible underneath the partially open shirt. The person carries a vibrant, multi-coloured woven bag with a gold chain strap. The image features high-contrast blue light filtering through the water, creating rippled refractions and a surreal, immersive quality. The composition is a vertical, eye-level framing focused on the subject's face and upper torso.

Style

Lifestyle, Editorial, Commercial

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses