Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
An editorial fashion shot capturing a person partially submerged in a vibrant blue swimming pool. The subject is wearing a bright orange two-piece outfit consisting of a cropped top and coordinating shorts. One hand reaches upward, clutching a patterned shoulder bag featuring a chevron design and a metallic gold chain strap. The water creates ripple distortions over the subject, softening the edges of the attire. The overall composition is vertical, emphasizing the interplay between the bright orange textiles and the deep blue aquatic environment. The scene is well-lit, with light reflecting off the water's surface to create caustic patterns across the subject's skin and clothing.
Style
Lifestyle, Editorial
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses