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  • ·Gucci Lido Spring 2024 Ad Campaign Underwater Photography
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Two people swimming underwater in a blue pool, one wearing a brown patterned bikini and the other in a deep red swimwear piece.

Gabriele Gherardi, Model,

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

Description

This underwater photograph captures two individuals swimming in a vibrant blue swimming pool. The person in the foreground wears a deep red swimwear piece, while the partially obscured person behind wears a brown bikini featuring a repeating monogram pattern. Sunlight filters through the water's surface, casting shimmering, distorted light patterns across their skin and the fabric of their swimwear. The water refraction creates a dreamlike, fluid atmosphere. The composition is a vertical close-up focusing on the interplay of light and human form beneath the surface.

Style

Commercial, Cinematic

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses