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  • ·Gucci Lido Spring 2024 Campaign Underwater Model
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A woman in a white bikini swims underwater in a blue pool, holding a large metallic blue tote bag against her body.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman swimming underwater

Description

This underwater image features a woman posing while submerged in a bright blue swimming pool, captured for the Gucci Lido Spring 2024 ad campaign. The model wears a minimalist white bikini and holds a large, textured blue metallic tote bag close to her body. Her hair floats freely in the water as she gazes towards the surface with a neutral expression. The scene is illuminated by soft, diffused natural light filtering through the water's surface, creating gentle ripples and highlights on her skin and the bag. The overall composition is clean and focused, emphasizing the vibrant blue hues of both the water and the accessory.

Style

Commercial, Cinematic

Techniques

Underwater, Natural light

Industries

Bags & Accessories