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  • ·Gucci Lido Spring 2024 Campaign Underwater Fashion Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A woman swimming underwater in a blue pool, wearing a green shirt and white bikini bottoms while carrying a two-tone Gucci handbag.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

east asian woman swimming

Description

An underwater fashion photograph captures a woman swimming in a bright blue pool for the Gucci Lido Spring 2024 campaign. The model, positioned at a slight angle, wears a short-sleeved green collared shirt and white bikini bottoms. She carries a two-tone hobo-style handbag featuring white canvas and brown leather trim, with signature metal hardware. The water creates soft refractions and ripples on the model's skin and clothing. The lighting is diffused and bright, typical of a sunlit pool. The shot focuses on the blend of summer lifestyle and luxury accessory.

Style

Lifestyle, Editorial

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses