Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Two individuals are captured from the torso down while submerged in a bright blue swimming pool, creating a surreal and aquatic atmosphere. The person on the left wears neon green Gucci monogram-print trunks and carries a matching neon green crossbody bag. The person on the right sports black swim shorts with a purple stripe and carries a classic beige Gucci monogram bag with vibrant orange trim and a signature web stripe. Refractions from the water surface cast shifting light patterns across their skin and the fabric of the bags. The scene is shot from an underwater perspective, emphasizing the fluidity of the movement and the striking contrast between the luxury accessories and the aqueous environment.
Style
Editorial, Commercial
Techniques
Underwater
Industries
Luxury Fashion Houses