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  • ·Gucci Lido Spring 2024 Campaign Underwater Portrait
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A woman submerged in a swimming pool wearing a black bikini and a white, pink floral-print shirt, holding a bright pink Gucci shoulder bag.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

black woman submerged

Description

This underwater editorial shot features a model partially submerged in a blue-tinted swimming pool. She is wearing a black bikini accented with subtle gold hardware and a loose-fitting white button-down shirt decorated with a bold pink orchid floral pattern. The subject holds a vibrant pink Gucci shoulder bag against her hip. Light refracts through the water, casting rippling shadows across the model's torso and face. The scene exudes a sense of fluidity and luxury, characteristic of a high-fashion summer campaign.

Style

Lifestyle, Editorial, Cinematic

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses