Gucci 'Lido' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
A close-up, underwater portrait captured from a slightly high angle of a young man with short, textured dark hair. He is partially submerged in a clear, bright blue swimming pool, with his face in sharp focus near the surface. He wears gold-rimmed rectangular sunglasses with dark lenses, clearly displaying the Gucci branding on the frame. His expression is calm and neutral as he drifts through the water. In the blurred background, another figure is faintly visible moving through the pool, adding a sense of depth and activity to the scene. The natural light filtering through the surface creates soft, shimmering caustic patterns across his face and the surrounding blue environment.
Style
Lifestyle, Cinematic
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses