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  • ·Gucci Lido Spring 2024 Campaign Jackie Handbag
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A light blue leather Gucci Jackie handbag with a gold chain strap suspended over rippling blue swimming pool water.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

blue leather handbag

Description

A light blue leather handbag with a signature metal clasp and a gold chain strap is suspended centrally in the frame. The bag is positioned just above the surface of bright turquoise water, which exhibits rhythmic ripples and light reflections. The composition is clean and minimalist, focusing on the product's texture and color against the vibrant aquatic background. Light refracts through the water, casting soft, undulating patterns onto the surface of the bag. The overall aesthetic is polished and evocative of a summer luxury advertisement.

Style

Commercial

Techniques

Natural light

Industries

Bags & Accessories