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  • ·Gucci Lido Spring 2024 Campaign Underwater Portrait
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Close-up of a woman with red hair wearing pink-tinted Gucci sunglasses, captured submerged in a blue swimming pool.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

red haired woman

Description

An underwater close-up portrait shows a woman with auburn hair submerged in a clear blue swimming pool. She is wearing translucent pink sunglasses with the Gucci logo visible on the temple. The bright blue water creates dynamic light patterns and ripples across her face. Her expression is calm with slightly parted lips. The composition is tight, focusing on the eyewear and facial features, emphasizing the aquatic setting.

Style

Lifestyle, Vertical, Commercial

Techniques

Underwater

Industries

Luxury Fashion Houses, Eyewear