Logo
IndustriesBrands
  • Home
  • ·Media
  • ·Gucci Lido Spring 2024 Campaign Underwater Fashion
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A model underwater wearing a Gucci bucket hat and light pink shirt holding a yellow and brown Gucci tote bag in a blue pool.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman holding bag

Description

A woman is captured underwater in a swimming pool, posing with a large straw tote bag featuring the Gucci logo in bold black lettering. She is wearing a light pink translucent shirt over a dark bikini, paired with a matching bucket hat that also carries the Gucci branding. Light filters through the water surface, creating soft caustics and highlights that illuminate the subject. The composition captures a dynamic, suspended moment with the model's leg extended. The vibrant blue hues of the pool water provide a deep, immersive background.

Style

Commercial, Cinematic

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses