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  • ·Gucci Lido Spring 2024 Campaign Pool Jump
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A woman in a brown one-piece swimsuit and a man in a white tank top jumping into an outdoor swimming pool on a sunny day.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

Description

Two individuals are captured in motion as they jump into a turquoise swimming pool on a bright, sunlit day. A woman with short dark hair, wearing a brown one-piece swimsuit, is captured mid-stride on the pool deck. Beside her, a man wearing a white tank top and dark shorts is seen mid-air, leaping toward the water. The pool area features a light-colored tiled deck and low stone retaining walls, surrounded by dense green trees under a clear blue sky. The scene is illuminated by warm, direct sunlight, creating distinct shadows on the deck.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses