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  • ·Gucci Lido Spring 2024 Campaign Editorial
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
East Asian woman standing by a blue swimming pool wearing a beige monogram short-sleeved button-up, bra top, and shorts with a leather bag.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

east asian woman

Description

A high-fashion campaign shot for the Gucci Lido Spring 2024 collection featuring a young East Asian woman standing poolside. She is wearing a matching beige set featuring a subtle monogram pattern, consisting of a short-sleeved collared shirt, a coordinating crop top, and high-waisted shorts. Across her body, she wears a designer leather crossbody bag with a prominent metallic clasp. The woman has wet-look dark hair and stands directly facing the camera with a neutral, poised expression. The background displays a bright blue swimming pool, a stone path, and lush Mediterranean-style greenery under clear, natural sunlight.

Style

Lifestyle, Editorial, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses