BrandGucci
Thomas De Kluyver,
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo ZanolaArt Director
Marcell RevDirector
Anthony SeklaouiPhotographer
Aboubakar KonteModels
Betty SchuppModels
Brando ErbaModels
Gabriele GherardiModels
He CongModels
and Jiahui ZhangModels
Alastair McKimmStylist
Shay AshualHair
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director
Tags
Description
This image from the Gucci Lido Spring 2024 ad campaign, photographed by Anthony Seklaoui with art direction by Riccardo Zanola, captures an intimate underwater moment in a swimming pool. Two figures are partially submerged, their bodies entwined in an embrace as sunlight filters through the water's surface, casting shimmering caustic patterns across their skin and swimwear. The composition utilizes a vertical framing with split-level perspective showing the blue water below and a sun-drenched shoreline above. The styling by Alastair McKimm complements the serene and atmospheric mood of the piece.
Style
Editorial, Vertical, Cinematic, Warm
Techniques
Underwater, Natural light
Industries
Luxury Fashion Houses
Color
Royal Blue (50%)
Burgundy (30%)
Camel (20%)
Background
Outdoor Pool
Context
Advertising Campaign