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  • ·Gucci Lido Spring 2024 Ad Campaign
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A woman with wet hair wearing pink translucent sunglasses and a white bikini, partially submerged in a blue tiled swimming pool.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

woman in pool

Description

A woman with slicked-back, wet hair is captured partially submerged in a blue-tiled swimming pool. She is wearing translucent pink-tinted sunglasses with visible branding and a white bikini top. The composition uses the water's surface as a refractive plane, creating a distinct split between the air and the submerged portion of her body. Harsh sunlight reflects off the water, casting shimmering, distorted light patterns across her chest and shoulders. The setting is bright and cool-toned, with the blue tiles emphasizing a clean, aquatic atmosphere.

Style

Lifestyle, Commercial

Techniques

Natural light, Live-action Technique

Industries

Luxury Fashion Houses