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BrandGucci’s La Famiglia
ProjectBrand Identity
Gucci La Famiglia brand identity typography and crest centered against a gradient blue studio backdrop

Gucci’s La Famiglia Brand Identity 2026

Associated creatives

Affaire
AffaireDesign

Tags

brand identity typographybrand identitytypographycrest emblemcrestemblemgucci logogucci

Description

This image presents the brand identity for Gucci's La Famiglia project, featuring elegant serif typography and an intricate crest emblem centered on a smooth blue gradient studio backdrop. Below the primary logo mark, the word Gucci appears in smaller, refined capital letters. The clean horizontal composition emphasizes sophisticated branding and minimalist design aesthetics.

Style

Horizontal, Commercial, Cool, Clean

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Pure White (20%)

Background

Gradient

Context

Advertising Campaign