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Kingsley Ben-Adir reclining on a white tufted sofa wearing green loafers and dark jeans for Gucci.

Gucci 'The Horsebit 1953 Loafer' Spring 2024 Ad Campaign 2024

Associated creatives

Tags

Description

Kingsley Ben-Adir reclines on a white tufted modular sofa set against a textured concrete wall, captured in a campaign for Gucci photographed by Heji Shin. He wears a dark long-sleeve top, dark cuffed denim jeans, white socks, and green leather horsebit loafers, complemented by a black belt and watch. The lighting is crisp and even, highlighting the clean textures of the sofa and the subtle grain of the interior backdrop. Art directed by Riccardo Zanola with styling by Alastair Mckimm, the image forms part of The Horsebit 1953 Loafer Spring 2024 ad campaign.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Forest Green (20%)
Pure White (30%)

Background

Concrete Texture

Context

Advertising Campaign