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  • ·Gucci Horsebit 1953 Loafer Campaign with Kingsley Ben-Adir
Kingsley Ben-Adir seated on a wooden step ladder wearing black loafers and white socks against a grey seamless backdrop

Thomas De Kluyver,

Associated creatives

Tags

Description

Kingsley Ben-Adir poses perched on a weathered wooden step ladder for the Gucci Horsebit 1953 Loafer Spring 2024 ad campaign. He wears a black tank top, black trousers, white socks, and black leather loafers featuring the distinctive horsebit hardware. Captured by photographer Heji Shin with art direction by Riccardo Zanola and styling by Alastair Mckimm under Gucci Creative Director Sabato De Sarno. The composition utilizes clean studio lighting against a minimal grey seamless background with a soft shadow cast to the left.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign