'The Horsebit 1953 Loafer' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Kingsley Ben-Adir poses perched on a weathered wooden step ladder for the Gucci Horsebit 1953 Loafer Spring 2024 ad campaign. He wears a black tank top, black trousers, white socks, and black leather loafers featuring the distinctive horsebit hardware. Captured by photographer Heji Shin with art direction by Riccardo Zanola and styling by Alastair Mckimm under Gucci Creative Director Sabato De Sarno. The composition utilizes clean studio lighting against a minimal grey seamless background with a soft shadow cast to the left.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (50%)
Background
Grey Seamless
Context
Advertising Campaign