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BrandGucci
ProjectHoliday 2024 Chapter 2 & 4 Ad Campaign
Model in grey Gucci monogram turtleneck and dark denim jeans lying on white snow with a silver duffel bag.

Gucci Holiday 2024 Chapter 2 & 4 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Dakota Johnson
Dakota JohnsonModels
Kendall Jenner
Kendall JennerModels
Mark Foster
Mark FosterModels
Addison Soens
Addison SoensModels
Violet Hume
Violet HumeModels
Kirsty Hume
Kirsty HumeModels
and Diane Chiu
and Diane ChiuModels
Francesca Burns
Francesca BurnsStylist
Shay Ashual
Shay AshualHair
Diane Kendal
Diane KendalMakeup

Tags

man lying on snowmangrey turtleneck sweaterturtleneck sweatergrey sweatergucci monogram sweatermonogram sweaterdark denim jeansdenim jeansjeansblack beltsilver duffel bagduffel bagsilver bagbag

Description

This portrait from the Gucci Holiday 2024 Chapter 2 and 4 ad campaign features a male model lying down on a textured white snow background. He wears a grey turtleneck sweater featuring the Gucci monogram pattern, dark blue denim jeans, and a black belt with a gold-tone double G buckle. Positioned beside him on the snow is a large, reflective silver cylindrical duffel bag. The overhead framing captures a relaxed pose with soft, even lighting that highlights the textures of the knitwear and the snowy ground.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (50%)
Denim (50%)

Background

Snowfield

Context

Advertising Campaign