Hugo Scott,

Description

Two female models stand on the shoulder of an empty desert highway, posing as hitchhikers under bright natural sunlight. The model on the left extends her thumb upward while wearing a tweed blazer, patterned scarf, pleated plaid skirt, and pink boots, accessorized with oversized tinted glasses. The model on the right holds a piece of cardboard with handwritten text reading Take Me Any Where, dressed in a dark blazer, patterned skirt, pink socks, and holding a sign alongside utility pylons stretching into the dry, arid background hills under a clear sky. The bold red typography of the word GUCCI spans the top edge of the vertical frame. Photographer Hugo Scott captures the scene with sharp focus, vibrant colours, and clean shadows.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Road

Context

Advertising Campaign