Hugo Scott,

Description

This outdoor fashion editorial image features two models standing side by side on a paved desert road under bright natural sunlight. The model on the left wears a cream-colored faux fur coat over a patterned floral dress, blue patterned tights, and silver shoes, while giving a hitchhiking thumbs-up gesture. The model on the right wears a patterned quilted jacket over a graphic top, patterned trousers, and sneakers, while holding up a piece of cardboard with handwritten text reading wherever the wind blows. Large red typography spelling out GUCCI is overlaid across the top portion of the frame. The background consists of an asphalt highway, arid dirt terrain, and a utility pole under a clear sky.

Style

Editorial, Horizontal, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Road

Context

Advertising Campaign