Glen Luchford, Videographer/Director, New York

Description

This commercial fashion campaign image features four models posing outdoors on a concrete rooftop with an expansive hazy cityscape visible in the distance. Above the scene, bold white text displays the brand name GUCCI against the sky. The models are dressed in tailored designer apparel, including blazers, patterned shirts, wide trousers, and a wide-brimmed hat, gathered around a green sign that reads SCENIC SPOT. The lighting is bright and natural, casting soft shadows across the flat rooftop surface and highlighting the textured fabrics and retro-inspired silhouettes.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign