Logo
  • Home
  • ·Media
  • ·Gucci Fall 2024 Menswear Campaign by David Sims
BrandGucci
ProjectFall 2024 Men's Ad Campaign
Model seated in a dark leather trench coat and loafers against a seamless white background for Gucci

Lucia Pieroni, Make-up Artist,

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

black man seated in leather coatblack man seatedblack manman seatedleather coatdark leather trench coatmenswear fashion

Description

This image is part of the Gucci Fall 2024 Men's Ad Campaign, photographed by David Sims with creative direction by Sabato De Sarno and art direction by Riccardo Zanola. The shot features a male model seated against a clean white background, wearing a dark brown leather trench coat, dark trousers, white socks, and black leather loafers. The composition is clean and studio-lit, styled by Alastair McKimm with hair by Duffy and makeup by Lucia Pieroni.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Charcoal (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign