Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De SarnoGucci Creative Director

Riccardo ZanolaArt Director

Thibault Della GasperaDirector

David SimsPhotographer

Clement ChabernaudModels

Alastair McKimmStylist

DuffyHair

Lucia PieroniMakeup

Samuel Ellis ScheinmanCasting Director

Description

This high-end campaign portrait features a male model centered in the frame against a clean, neutral background. He is wearing a heavy, tan-colored knitted cardigan with a classic button-up design, left partially open to reveal his chest. The standout detail of his ensemble is a reflective rhinestone collar that sits flush against his neck. He is accessorized with a delicate silver chain necklace holding a detailed key-shaped pendant. The lighting is soft and even, emphasizing his sharp facial features and the tactile, ribbed texture of the knitwear. The brand name Gucci is overlaid in bold, white typography across the center of the frame.

Style

Editorial, Vertical, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses