BrandGucci
ProjectFall 2024 Men's Ad Campaign

Clement Chabernaud,
Associated creatives
Tags
Description
A Black male model is captured in a studio setting, seated against a neutral light grey backdrop. He wears a dark brown leather trench coat layered over an open shirt, paired with dark grey tailored trousers. His footwear consists of black platform loafers with silver hardware, styled with crisp white socks. The Gucci logo is overlaid in large white serif typography across the center of the image. The lighting is soft and studio-based, emphasizing the texture of the leather and the structure of the tailoring. The model maintains a direct, calm gaze towards the camera.
Style
Editorial, Vertical, Commercial
Techniques
Studio strobe
Industries
Luxury Fashion Houses







