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  • ·Gucci Fall 2024 Mens Ad Campaign Model in Knitwear
BrandGucci
ProjectFall 2024 Men's Ad Campaign
Man wearing tan knit cardigan and black trousers sits on floor wearing patterned loafers with metal buckle in Gucci ad campaign

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

east asian man seated

Description

A young man sits on a plain white floor in a posed, fashion-forward configuration for a Gucci ad campaign. He wears a tan, ribbed-knit cardigan over a matching shirt and simple black trousers. The focus is drawn to his designer loafers, which feature a beige patterned print, a metal horsebit detail, and a thick black platform sole with a small metal branding plate. The man has short, dark hair and looks downwards, away from the camera. The studio lighting is soft and even, highlighting the textures of the knitwear and the polished surfaces of the footwear. The composition is clean, centered, and dominated by professional, high-end editorial aesthetics.

Style

Editorial, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses