BrandGucci
Project'Ancora' 2024 Ad Campaign
Lucia Pieroni, Make-up Artist,
Associated creatives
Tags
Description
This portrait from the Gucci Ancora 2024 advertising campaign was photographed by David Sims with creative direction by Sabato De Sarno. The frame features a model wearing dark sunglasses and black trousers while holding a glossy dark red clutch bag against a clean white seamless backdrop. The studio lighting accentuates the sharp contours of the accessories and the minimal aesthetic of the composition. Styling is credited to Alastair McKimm with hair by Duffy Sas, makeup by Lucia Pieroni, and manicures by Ama Quashie.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Burgundy (50%)
Background
White Seamless
Context
Advertising Campaign