BrandGrow Therapy
ProjectSports Dad
Kate Monan, Agency / Creative,
Associated creatives
Tags
Description
A heartfelt cinematic commercial titled Sports Dad for Grow Therapy depicts an African American man driving his car during the soft light of twilight. In the rearview mirror, we see a young Black boy sitting in the backseat, appearing thoughtful. The scene focuses on the intimate, quiet bond between father and son, with the car's interior bathed in dark, moody tones and the exterior blurred as city lights glow in the distance. The composition uses the car's framing to create a sense of personal space and reflection. Soft, natural light from the outside setting filters through the vehicle, highlighting the man's contemplative facial expression as he drives.
Style
Documentary, Lifestyle, Cinematic
Techniques
Natural light, Live-action Technique
Industries
Public Awareness