GroupM, Media,

Description

The video shows a gun range and people advocating for changes in gun legislation. The opening shot shows an elk skull with antlers on a grey wooden post with green trees in the background. A small American flag waves on a beige golf cart. A man in a blue security uniform stands near a shooting target made of sand and wood, and fires a weapon. A woman with blond hair gets out of a dark grey SUV. The man and woman are then shown seated on a bench together. The man opens a black gun case on a table and loads bullets into a pistol magazine. The man is shown wearing ear protection and safety glasses, firing a handgun at a target. The video introduces "Aim for Change" promoting gun safety.