BrandUPS
ProjectTwo Dreams
GroupM, Media,
Associated creatives
Tags
Description
The split-screen shows two men whose stories intersect through the world of golf. On one side, a man in a wheelchair sits in his garage, golf equipment nearby. The setting is domestic, with framed photos and personal effects visible. In contrast, the other side shows a man in a warehouse environment. He is packing boxes and handling shipping materials. He is focused on his work, surrounded by industrial equipment and bright fluorescent lighting. The juxtaposition highlights a connection between the two men's lives.