BrandNBC Universal
ProjectKids Of Live
Groundglass, Production Company, Cape Town
Associated creatives
Associated creatives
Tags
Description
The video showcases children of different ages and backgrounds watching athletes on television and tablets. A young girl with long brown hair sits cross-legged on the floor watching a swimming competition. Another girl with pigtails lies on her stomach in bed while watching a gymnast perform on a balance beam on a tablet. A young boy sits in a chair watching a male ice skater on television. These scenes are interspersed with shots of homes, ranging from a small trailer to a larger wooden house, and the common thread is the dreams and aspirations of young viewers. The lighting is warm and inviting, creating a cozy and intimate atmosphere.