BrandNBCUniversal
ProjectKids Of Live
Groundglass, Production Company, Cape Town
Associated creatives
Associated creatives
Tags
Description
The video showcases children of different ages and backgrounds watching athletes on television and tablets. A young girl with long brown hair sits cross-legged on the floor watching a swimming competition. Another girl with pigtails lies on her stomach in bed while watching a gymnast perform on a balance beam on a tablet. A young boy sits in a chair watching a male ice skater on television. These scenes are interspersed with shots of homes, ranging from a small trailer to a larger wooden house, and the common thread is the dreams and aspirations of young viewers. The lighting is warm and inviting, creating a cozy and intimate atmosphere.