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BrandGridScout’s identity
ProjectBrand Identity
Black and white poster featuring a utility worker climbing an electrical power grid tower with bold typography reading The Last Cowboys of the Grid.

GridScout’s identity Brand Identity 2026

Associated creatives

Skogen
SkogenDesign
Skogen
SkogenWeb Development

Tags

utility worker climbing ladderutility workerlineman on power polelinemanelectrical grid towerelectrical substationhigh voltage equipment

Description

A vertical monochrome graphic poster created for GridScout's brand identity design by Skogen. The composition showcases a low-angle photograph of a power grid lineman in workwear and a hard hat climbing a ladder alongside high-voltage electrical equipment and insulators. Bold, off-white serif and sans-serif typography frames the image, reading 'THE LAST COWBOYS OF THE GRID' with the subtitle 'KEEPING CREWS OUT OF HARM'S WAY.'

Style

Vertical, Monochrome, Editorial, Grainy

Techniques

Typography

Industries

Enterprise & B2B Software

Color

Medium Grey (50%)
Charcoal (30%)
Ivory (20%)

Background

Overcast Sky

Context

Advertising Campaign