BrandGridScout’s identity
ProjectBrand Identity
Skogen, Design,
Associated creatives
Tags
Description
A motion identity animation for GridScout designed by Skogen features dynamic kinetic typography and technical interface crosshairs. Arched text reads 'FULL OVERVIEW OF THE POWER GRID' over an olive green backdrop before transitioning into aerial footage of transmission lines cutting through a dense coniferous forest. A close-up reveals a sensor device mounted to a wooden utility pole marked with 'ACTIVE' and 'ISSUE DETECTED' callouts. The clip transitions through high-contrast imagery and finishes on a bold red-orange graphic screen.
Style
Horizontal, Commercial, Minimalist, Graphic
Techniques
Motion Graphics
Color
Pure White (50%)
Lime (30%)
Context
Advertising Campaign