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BrandGridScout’s identity
ProjectBrand Identity
Low-angle black and white photograph of an electrical lineman climbing a power substation structure with bold typographic overlays.

GridScout’s identity Brand Identity 2026

Associated creatives

Skogen
SkogenDesign
Skogen
SkogenWeb Development

Tags

utility lineman climbingelectrical linemanutility linemanpower grid workerhigh voltage insulatorelectrical substationsubstation transformertransmission tower

Description

A low-angle archival black and white photograph capturing an electrical utility lineman ascending a ladder mounted on a large high-voltage insulator bushing. Overhead steel framework, insulator discs, and power transmission lines stretch across the overcast sky. Bold, light cream typography frames the image at the top and bottom with the headline 'THE LAST COWBOYS OF THE GRID' and a central subtitle stating 'KEEPING CREWS OUT OF HARM'S WAY.' The design was created by Skogen as part of the brand identity for GridScout.

Style

Vertical, Commercial, Monochrome, Graphic

Techniques

Typography

Color

Medium Grey (50%)
Charcoal (30%)
Light Grey (20%)

Background

Overcast Sky

Context

Advertising Campaign