Grey Toronto, Agency / Creative,

Description

This is a commercial for Sensodyne Pronamel Active Shield toothpaste. Dr. Sarah Piekarsky, a dentist, is on camera in front of a white background, wearing a lab coat, describing the benefits of strong enamel. She recommends the toothpaste to defend against erosion and cavities. The product packaging is displayed, which is a white box with blue and teal accents. A computer-generated graphic of a tooth is shown, with the words: Actively Strengthens Enamel and Defends against Cavities displayed.