Grey Toronto, Agency / Creative,

Description

This black and white video shows various scenes conveying the message that poverty forces impossible choices on people. The video opens with several people walking on city streets, and an older man looking out of a window. A store window displays Christmas trees with text above reading, 'Skip Christmas or Skip Rent?'. In other scenes, text such as 'Buy your family dinner or buy your daughter medicine' and 'Feed yourself or feed your child' appear. A final close-up shot focuses on a woman's eye and text reading, 'When poverty gives someone an impossible choice'.