Grey NYC, Agency / Creative,

Description

This is a commercial animation promoting Advil pain relief. It shows a peach-colored Advil pill with the brand name on its surface, against a hazy background. The pill transforms into a clear, blue spherical version that breaks apart with an explosion of particles to illustrate its 'ion core technology'. The sphere then transforms into the letters 'PAIN', constructed from dark, stone-like material, set against a turbulent sky and water. The blue spherical shape reappears, strikes the 'PAIN' structure, causing it to disintegrate. The scene conveys the idea of pain being broken down and eliminated. The commercial includes on-screen text. The final scene fades to black.