BrandHaleon
ProjectAlways Read the Label
Grey New York, Agency / Creative,
Associated creatives
Associated creatives
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Description
This video features a close-up of a woman winking, then transitions to an animation involving anthropomorphic medicine containers and boxes. The initial indoor scene shows the woman in casual wear with a green sweater and gold necklaces. The subsequent animation uses claymation to bring medicine containers to life, set against brightly colored backgrounds. It presents a humorous take on potential errors from misreading labels. Final scenes show the woman brushing her teeth, intercut with the animated characters.